Refinance Lead Pricing & Programs

Every lender, broker shop, and call center has a different budget and closing environment. Instead of a one-size-fits-all rate card, BuyRefiLeads builds refinance lead programs around three core levers: markets, lead type, and volume.

This page gives you a high-level view of how our pricing works. For specific numbers based on your licenses and volume goals, we recommend a live demo & strategy call.

1. Market Tiers (By State and Metro)

Refinance demand, competition, and media costs vary dramatically by state and metro. To keep things transparent, we group markets into tiers:

  • Tier 1: Highly competitive, high-volume states and core metros
  • Tier 2: Balanced opportunity and cost
  • Tier 3: Underserved or emerging refi markets

Your program can focus on a single tier or mix tiers to balance volume and cost. See our markets & coverage map for a deeper look at where we operate today.

2. Lead Types: Exclusive, Low-Share, and Blended

We offer multiple models depending on your team’s capacity and close rates:

  • Exclusive leads: Delivered to one buyer only, priced higher but designed to maximize contact and conversion potential.
  • Low-share programs: Limited buyer count per lead (for example, two or three buyers) to reduce cost while keeping competition manageable.
  • Blended strategies: Exclusive in your core markets, shared in test or expansion markets to lower risk and find new pockets of performance.

For most lenders, we start with a blended approach and then adjust as real funded-loan data comes in.

3. Volume and Test Budgets

We typically launch new partners with a structured test budget, then scale into larger monthly volumes once we see consistent contact, application, and funding metrics. Common starting points include:

  • Single-state pilots with tightly defined metro targets
  • Multi-state tests across Tier 2 or Tier 3 markets
  • Higher-volume rollouts for call centers with proven conversion processes

Our goal is simple: help you find the point where cost-per-funded loan makes sense, then protect that performance as we increase volume.

What’s Included in Your Pricing

  • Access to performance-driven refinance funnels and content
  • Real-time lead delivery to your CRM, LOS, or email
  • Compliance-minded consent language and routing logic
  • Program monitoring and optimization support

For large or enterprise relationships, we can layer in custom fields, routing rules, and reporting support as needed.

Next Step: Get a Custom Pricing Outline

Because every team’s goals and markets are different, the fastest way to see accurate pricing is to walk through your situation with us directly.

Use the form on this page or book a demo & strategy call to review:

  • The states and metros you want to target
  • Expected monthly volumes and capacity
  • Preferred lead types (exclusive, low-share, or blended)
  • How you measure cost-per-funded loan and ROI

From there, we’ll map out a clear test plan and projected pricing so you can see how BuyRefiLeads fits into your marketing and sales mix.