Refinance Lead Pricing & Programs
Every lender, broker shop, and call center has a different budget and closing environment. Instead of one-size-fits-all rates, we structure pricing around market tier, lead type, and volume — then optimize toward your cost per funded loan.
Pricing factor 01
Market tiers, by state and metro
Refinance demand, competition, and media costs vary dramatically by market. Programs can focus on a single tier or mix tiers to balance volume and cost — browse markets & coverage to see your states.
Core Competitive Markets
Highly competitive, high-volume states and core metros. Highest demand, highest media cost.
Balanced Markets
Balanced opportunity and cost — often the sweet spot for a first structured test.
Emerging Refi Markets
Underserved or emerging markets where consistent coverage buys outsized share of voice.
Pricing factor 02
Lead types: exclusive, low-share, blended
One Buyer Only
Delivered to your team alone. Priced higher, built to maximize contact and conversion potential.
Limited Buyer Count
Two or three buyers per lead to reduce cost while keeping contactability strong.
Exclusive Core + Shared Tests
Exclusive in your core markets, shared in expansion markets — lower risk while you find what converts. Most partners start here.
Pricing factor 03
Volume & test budgets
We typically launch with a structured test budget, then scale into larger monthly volumes once the numbers prove out:
- Single-state pilots with tightly defined metro targets
- Multi-state tests across Tier 2 or Tier 3 markets
- Higher-volume rollouts for call centers with proven conversion processes
The goal: find the point where cost per funded loan makes sense, then protect that performance as you scale.
Included
What your pricing covers
- Performance-driven refinance funnels and content
- Real-time lead delivery to your CRM, LOS, or email
- Compliance-minded consent language and routing logic
- Program monitoring and optimization support
Enterprise relationships can layer in custom fields, routing rules, and reporting support.
Next step: a custom pricing outline
Walk us through the states you want, expected volumes, preferred lead types, and how you measure ROI — we'll map a clear test plan with projected pricing.
FAQ
Refinance Lead Pricing FAQs
How much do refinance leads cost?
Pricing varies by market tier, lead type, and volume — competitive Tier 1 metros price differently than emerging Tier 3 markets, and exclusive leads price above shared. We quote each program against your specific states and capacity on a strategy call.
What drives the price of a refinance lead?
Three factors: the market tier of the states and metros you target, the exclusivity model you choose, and your monthly volume commitment. Higher competition, full exclusivity, and lower volumes each push cost per lead up.
Is there a minimum budget to start?
We launch new partners with a structured test budget sized to your markets — single-state pilots for smaller shops, multi-state tests for larger teams. The goal is enough volume to read contact and pull-through rates honestly.
How do you measure whether a program is working?
Against your cost per funded loan, not just cost per lead. We review contact rates, appointment rates, and pull-through by state and city, tighten filters weekly, and scale only what the funded-loan math supports.